Build AI, smarter.
Go from making agents with no shared language, unclear function, and inconsistent patterns….
To designing every layer of the agentic experience with clarity, cohesion, and compounding value.
Get The Complete Toolkit
Agentic Design is a complete digital toolkit for teams building AI agents. It’s a living framework you reference, duplicate, and apply directly into your product and organization.
Agentic Design Overview
A first-principles, outcomes-driven system for designing agentic AI experiences, grounded in five core heuristics that enable you to shape how agents relate, reason, adapt, and communicate in real-world products.
The 5 Agentic Design Heuristics
A structured system to define, critique, and improve agentic behavior across five foundational layers: identity, interaction, judgment, context, and expression.
Leadership Playbook
A tactical operating manual for leaders turning agentic design into real business systems – complete with organizational diagnostics, role-specific implementation strategies, and the infrastructure to scale AI across teams, workflows, and decisions.
Project Kickoff Template
A structured planning tool to help teams define the user problem, expected business impact, and full behavioral architecture of an AI agent before building. This template combines product strategy questions with the five Agentic Design layers to align teams on what the agent is, what it does, and how it behaves.
Product Audit Template
A structured diagnostic tool for evaluating AI-powered experiences across the five layers of Agentic Design – used to identify trust gaps, behavioral misalignment, and areas for improvement before or after launch.
Feature Review Template
The template is a pre-launch system check – ensuring each layer of the Agentic framework is tested so teams catch gaps in role clarity, autonomy, or UX before shipping. It brings rigor, shared language, and accountability to launch decisions.
User Research Template
Structured methods to evaluate AI agents across role perception, collaboration flow, memory, expression, and decision-making – tailored to both early framing and late-stage iteration.
Bonus: Agentic Layers IRL
Examples and case patterns showing how the five design layers play out in live systems.