About
About the Author
Matthew Belferman is an award-winning product designer and business leader with over 15 years of experience across healthcare, fintech, and SaaS. He's shaped leading products including the Coinbase Card, Costco Telehealth, and Doordash Healthcare, and earned recognition such as the KLAS Points of Light Award for Healthcare innovation and interoperability.
To the community
15 years ago, a friend asked me a deceptively simple question: "When you say UX, what do you actually mean?" The question stays with me to this day and has motivated me to define it product by product, mistake by mistake, from fortune 500s to scrappy startups trying to survive their Series A.
What I’ve learned is this: just when we think we’ve defined design, it reshapes itself – expanding to meet the moment. And while the craft has matured, we find ourselves once again at its edge. Still, an art – abstract, intuitive, and deeply human.
But art needs structure – foundations, materials, tools, and methods. That’s why I’ve always built frameworks – not as dogma, but as creative scaffolding. Agentic Design is one of those frameworks. It’s meant to bring clarity to ambiguity, to help teams build intelligent systems that create value and meaning.
Agentic Design – use it, break it, improve it. My hope is that it sparks something useful as we continue to define what's possible.
